Store setup and fundamentals

Build your store the right way from day one. Platform selection, product pages, checkout flow, payment processing. Get the basics solid before anything else.

  • Choosing the right platform for your business
  • Creating product pages that convert
  • Setting up payments and shipping
  • Basic store security and compliance
Getting customers

Marketing that brings customers

Stop wasting money on ads that don't work. Learn which channels actually drive sales for e-commerce and how to use them without burning your budget.

  • Google and Facebook ads that convert
  • Email marketing for repeat sales
  • SEO basics for product discovery
  • Social media strategies that work
Daily operations

Operations and logistics

The boring stuff that makes or breaks your business. Inventory management, order fulfillment, returns handling. Do this wrong and you'll lose customers fast.

  • Inventory tracking and forecasting
  • Supplier relationships and ordering
  • Shipping strategies and costs
  • Returns and customer service

Scaling and growth

Once you're making consistent sales, here's how to grow without breaking things. New markets, product expansion, team building, and keeping profit margins healthy.

  • When and how to expand product lines
  • International market entry
  • Building a team that works
  • Maintaining margins as you scale