We built this because other platforms annoyed us
three years ago, we were helping clients set up online stores. every platform was either too complicated or missing obvious features. so we made our own.
why we exist
most platforms overcomplicate things
you don't need 47 features. you need the 8 that actually matter. payment processing, inventory tracking, basic analytics, customer support. the rest is noise.
support is usually terrible
chatbots that don't understand your question. support articles written by people who've never run a store. we've been there. it's frustrating. our team has actually sold stuff online.
pricing is confusing
hidden fees, percentage cuts, tiered pricing that makes no sense. we charge monthly. that's it. no surprise charges when you start making sales.
training is generic
most e-commerce courses teach theory. we teach what actually works based on stores we've launched. real examples, real numbers, real mistakes to avoid.
who's behind this
small team in Leeds. eight people. four developers, two support staff, one designer, one person handling ops. we've all worked in e-commerce before joining.
our lead developer ran a dropshipping store for three years. our support lead managed customer service for an online marketplace. we're not consultants who've never touched a real store.
what matters to us
speed
stores should load fast. support should respond fast. setup should be fast. time is money in e-commerce.
simplicity
if we can remove a step, we do. if a feature confuses people, we redesign it or cut it entirely.
honesty
we'll tell you if something won't work for your business. we'd rather lose a sale than have an unhappy customer.
real help
when you need support, you talk to someone who knows e-commerce. not a script reader.
growth
our platform works for stores doing £5k/month and stores doing £500k/month. we scale with you.
reliability
99.9% uptime. daily backups. if something breaks, we fix it immediately. your store can't afford downtime.